Artificial intelligence is reshaping the hiring process, but club leaders say the real key to recruiting success lies in combining new tools with human insight.

Recruiting in the club industry has never been simple. Clubs must balance operational needs, member expectations, and organizational culture while competing for talent in a tight labor market. Now, a new set of tools, including artificial intelligence, applicant tracking systems, and personality assessments, is beginning to reshape how clubs approach hiring.

But while technology may streamline recruiting, industry leaders agree that it will never replace the most important element of hiring: human judgment.

The challenge for clubs today is not whether to use technology in recruiting, but how to use it wisely while preserving the relational culture that defines the industry

Read the full article by Jennifer McNally featuring Betsy Gregory, Head of Job Board & ATS for Next Level, in the 2026 March/April issue of Club Management Magazine.